Case Study: Growing E-Commerce Brand Chooses CENTRL Office for Flexible Team Space

Overview

In November 2020, a rising e-commerce brand with a team of four moved its operations from San Francisco to CENTRL Office’s Downtown Los Angeles location. Specializing in stylish garments with built-in shaping power, the company caters to customers of all shapes, sizes, and backgrounds. At the time, they required a flexible, scalable workspace to support their dynamic team and technical equipment.

Since then the company has expanded significantly. Today, with approximately 91 employees across five continents, they now have an average daily presence of 41 people at CENTRL DTLA.

Read on to discover how we were able to design a tailored workspace solution to support their rapid growth.

Challenges and Requirements

When the company initially approached us, they faced several challenges and had specific requirements for their new workspace:

• Flexibility: A move-in-ready solution was crucial due to their need to transition quickly from San Francisco to Los Angeles. They were still tied to a lease in San Francisco but required a functional space in their new location.
• Custom Design and Layout: A need for a private kitchen, branded main entrance, and internal offices tailored to the firm’s needs.
• Short-Term Commitment: Having experienced the drawbacks of being locked into a long-term lease, they wanted to prioritize flexible terms to mitigate financial and operational risks.
• Scalability: As a growing business, they needed the ability to expand their workspace without significant disruptions or long-term commitments.

Our Solution

We addressed the company’s needs with the following tailored solutions:

• Flexible Terms and Seamless Expansion: The company initially moved into a large office for four team members. However, within a month they needed to upgrade to an extra-large office to accommodate their expanding operations and technical equipment. Our proactive communication about upcoming availability ensured a seamless transition.
• Furnished, Move-In-Ready Spaces: Our fully furnished offices allowed the company to set up operations immediately, minimizing downtime.
• Convenient Amenities: Access to shared kitchens, on-site parking, and modern meeting spaces supported the team’s day-to-day operations and enhanced their work environment.
• Community Engagement: Our social events and community-building activities created opportunities for networking and team bonding.

Valuable Features Highlighted by the Client

This company has consistently praised CENTRL for the following key strengths:

• Aesthetically Pleasing Environment: Our modern, professional design and furnishings are ideal for hosting investors and enterprise clients.
• Responsive Staff: On-site support has been instrumental in ensuring a smooth workspace experience.
• Scalable Options: The ability to expand their footprint quickly and without hassle has been a key advantage.

Outcomes and Feedback

Since joining CENTRL in November 2020, the company has experienced notable successes:

• Rapid Expansion: From starting with a single large office, they now occupy six individual offices, ranging from extra-large spaces to office suites.
• Employee Satisfaction: Team members appreciate the collaborative and engaging workspace, contributing to a positive work environment.
• Operational Ease: The plug-and-play nature of our workspaces eliminated the need for expensive and time-consuming build-outs or renovations.
• Professional Client Experience: The polished environment CENTRL offers has made a strong impression on clients and stakeholders, reinforcing the company’s brand image.

Conclusion

This partnership highlights how the right workspace can truly impact a growing business. But as companies evolve, so do their needs. By offering a flexible, all-inclusive solution that can adapt with them, we’ve been able to support their seamless growth over the past four years—and we’re always ready to assist as they continue to expand.